GuideOne History

Carrying on a legacy of social responsibility.

GuideOne Insurance was founded upon two key philosophies: a commitment to social responsibility and a dedication to serving customers who strengthen the community. During the mid-1940s, GuideOne founder, William N. Plymat, set out to create an auto insurance company that would insure non-drinkers at lower rates. Plymat believed drivers who did not drink deserved a discount because they kept roads safe and losses down.  On April 1, 1947, Plymat’s Preferred Risk Mutual Insurance Company – which would later become GuideOne Insurance – became licensed to operate in Iowa.

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A History of Firsts

GuideOne has continued to grow with a history of firsts:

  • GuideOne introduced America’s first multi-peril package policy for churches in 1962.
  • In the mid-1970s, GuideOne expanded its coverage to the colleges and seminaries of its church customers.
  • In 1980, GuideOne donated seed money to help Mothers Against Drunk Driving (MADD) expand nationally.
  • In the early 1980s, GuideOne began insuring senior living communities.
  • In 1994, GuideOne formed a construction company (now known as GC3) to focus on the repair and reconstruction after a claim.
  • In the mid-1990s, the GuideOne Insurance name was officially adopted to create a unified, identifiable product and a strong national brand.
  • In the mid-2000s, GuideOne introduced safechurch.com. SafeChurch® is the most comprehensive risk management website for GuideOne church customers.

Today, GuideOne currently insures more than 49,000 churches across the country.