GuideOne Appoints Mark Groenheide Senior Vice President, Specialty

GuideOne Insurance announced that Mark Groenheide has been appointed to the position of Senior Vice President, Specialty, effective October 21, 2019. In this role, Groenheide is responsible for growing and managing the business by focusing on niche specialty markets and targeted distribution with opportunities for sustained profit and growth.

Groenheide joins GuideOne from HDI Global Insurance Company, where he served as Vice President Engineering Lines North American Underwriting. In that role, Groenheide was responsible for underwriting, product development, reinsurance, pricing, profit and loss, and the distribution strategy for engineering and technical lines. Prior to that, he held senior leadership roles with Generali and Zurich North America. He is a graduate of the College of Charleston in South Carolina.

GuideOne President & Chief Executive Officer, Jessica Snyder, says, “Mark’s role adds to our continuing strategy of expanding our niche offerings, while still allowing for our continued commitment to the church niche and other core products. His strong underwriting experience, industry knowledge and broad leadership experience not only make him uniquely qualified to lead and grow our excess and surplus lines of business, but are important to ensuring our future growth and that we are known as the carrier of choice.”

She continues, “Mark has a proven track record of profitability, and this strategically pivotal role not only strengthens our offerings, but enables our strategic plan of profitable growth. He adds significant bench strength in underwriting excellence to an already highly qualified team.”

Groenheide adds, “I’m excited to join the GuideOne team to help continue to build the foundation for the next phase of growth. I began my career at a mutual insurance carrier, and I have a profound respect for the work they do. Mutuals make decisions that benefit policyholders and employees, which ultimately support the communities where they live and work.”



About GuideOne

GuideOne Insurance was founded in 1947 with a commitment to social responsibility. That tradition continues today, as the company proudly protects the people who strengthen our communities. GuideOne serves churches, nonprofit organizations, small businesses, educational institutions and senior living communities. We provide commercial property and liability, business owner’s policies (BOP), workers’ compensation, commercial auto, and many other liability needs.

Rated “A-” (Excellent) by industry analyst A.M. Best, GuideOne is licensed in all 50 states through a network of independent agents, aggregators and wholesalers who serve more than 51,000 members. GuideOne’s corporate headquarters are located in West Des Moines, Iowa.


GuideOne Insurance
Christy Gooding, Director of Marketing