GuideOne Insurance commits to 'making positive change possible'

Brand pivot includes expansion to additional lines

DES MOINES (May 2, 2018) — GuideOne Insurance today announced changing its logo to reflect changes in its business — a renewed commitment to those with a mission to serve others. The 70-year- old insurer was founded with a commitment to social responsibility and says the bright new logo conveys the confidence to make positive change possible.

"Today, more than ever, the world needs passionate people who make a difference — people like our more than 50,000 policyholders, thousands of agents and 625 team members,” said GuideOne CEO Jessica Clark. “Now, the GuideOne brand reflects the way we feel. We are a new GuideOne, and we couldn’t be more excited to have a true representation of GuideOne's values and attitudes."

Customers can expect a GuideOne fiercely committed to customer service, with claims teams that are compassionate while understanding the crucial need for efficiency. The company continues to serve churches, educational institutions, senior living care centers and nonprofit organizations, providing commercial property and liability, workers’ compensation, commercial auto, and many other liability needs through a network of thousands of independent agents.

GuideOne plans to expand product lines by the end of 2018.

“Every product and service GuideOne offers protects organizations dedicated to making our communities better places to live,” said Clark. “We’re building an incredible team for driving positive change in the world, and our new brand reflects our passion for making the world better and safer for all — one customer, one community, one cause at a time.”

GuideOne began recruiting independent agents in 2017 and says that change has been positive, too. Investments in people, products and technology reinforce the commitment to empowering agents to strengthen and protect their communities.

The brand changes reflect a year of listening to stakeholders — especially employees and sales directors who want an environment to grow and evolve GuideOne’s work to help people whose organizations focus on things that matter most.

“Welcome to the new GuideOne,” said Clark. “GuideOne won’t sit back and wait for positive change to happen; we make it possible.”