Meet the people dedicated to doing good.
Like you, our senior leadership team feels privileged that their jobs enable them to make a difference in the lives of others every day. They bring a wealth of insurance, financial, business and leadership experience to GuideOne, but they also bring their passion for doing good and their fierce commitment to community. Our leaders are actively involved in local nonprofits, schools, churches and boards — organizations like yours — so they understand your dedication.
Jessica Snyder | President & Chief Executive Officer
Jessica joined GuideOne in June 2017 as President and CEO. She came to GuideOne from State Auto Insurance Companies in Columbus, Ohio, where she most recently served as Senior Vice President – Commercial and Specialty Lines. Jessica held several other positions during her tenure at State Auto, including Chief Operating Officer and Chief Financial Officer of the company’s specialty subsidiary, and Senior Vice President of Specialty. Prior to joining State Auto, Jessica was a member of a three-person team that raised the capital for the formation and start-up operations of Rockhill Holdings, a niche property and casualty business that was purchased by State Auto in 2009. She was also the Chief Financial Officer for Citizens Property Insurance Corporation.
In 2016, Jessica was named one of Insurance Business’ Elite Women of the Year. Jessica earned her bachelor’s degree in accounting from the University of Wisconsin and her Master of Business Administration from the University of Florida.
Jessica serves on the Bravo Greater Des Moines’ Board of Directors, Community Foundation of Greater Des Moines Board of Directors, the Greater Des Moines Partnership Board Executive Committee, the National Association of Corporate Directors (NACD) Board of Directors, the Property Casualty Insurers (PCI) Association of America Board of Directors, and on the WestLAB Board of Directors.
Doug Pearson | Senior Vice President, Chief Underwriting Officer
Doug leads GuideOne’s niche product management, home office underwriting, underwriting compliance and business systems. Doug joined the GuideOne team in May 2019.
Most recently, he served as Senior Vice President, Chief Underwriting Officer at Continental Western Group, where he led the strategic direction for underwriting and product over a 13-state footprint, including specialty products. Prior to that, he held leadership roles at Nationwide and Allied Insurance, where developed the strategic direction for commercial lines, incorporating analytics into the underwriting appetite and overseeing pricing and competitive intelligence.
An Iowa native, Doug earned his bachelor’s degree from the University of Northern Iowa. He is active in Youth Homes of Mid America, where he currently serves on the Board of Directors.
Elisabeth Sandersfeld | Senior Vice President & Chief Financial Officer
Elisabeth leads finance and accounting, investments, reinsurance, and corporate actuarial for GuideOne. She joined the company in 2015 as AVP, Controller, from Thrivent Financial in Minneapolis, MN, where she served in various finance and strategy roles during her 11 year tenure. Elisabeth is a summa cum laude graduate of Luther College with majors in accounting and management. She also holds a Master of Business Administration in Finance and Strategy from the University of Minnesota. Elisabeth is a Certified Public Accountant (CPA), Chartered Global Management Accountant (CGMA) and is a member of the Iowa Society of CPAs and the American Institute of CPAs.
Andy Noga | Senior Vice President, General Counsel, Corporate Secretary & Chief Compliance Officer
Andy leads GuideOne’s legal team and is responsible for vendor management, internal auditing, enterprise risk management, compliance and regulatory filing. Prior to joining GuideOne in 2015, Andy worked for The Goldwater Taplin Group as a consultant and regulatory counsel. He also was Executive Vice President and General Counsel of Aspen’s North American insurance and reinsurance operations and for Endurance’s U.S. insurance operations. Andy is a veteran of the United States Navy Judge Advocate General’s Corps, where he served as Special Assistant to the General Counsel of the Navy at the Pentagon. He holds a Master of Law degree from the University of Connecticut School of Law, a juris doctorate degree from Quinnipiac University School of Law, and a bachelor’s from Western New England University.
Brian Nelson | Senior Vice President & Chief Claims Officer
Brian is responsible for the comprehensive management of claims policies, guidelines and governance, and for maintaining a superior customer service culture. Prior to joining the GuideOne team in 2017, Brian served as Associate Vice President of Claims, Commercial Claim Director – Workers’ Compensation and Large Loss Casualty Liability Manager at Nationwide Agribusiness. Prior to that, he held various roles with Travelers Insurance. Brian received his Bachelor of Arts degree from the University of Northern Iowa and his Master of Business Administration from Drake University. He has obtained several designations and certifications, including Charter Property Casualty Underwriter (CPCU) and Associate in Claims (AIC).
Michelle Glasl | Senior Vice President & Chief Information and Strategy Officer
Michelle oversees GuideOne’s information technology and systems and drives the development and implementation of information technology initiatives. Michelle has over 20 years of information technology and insurance experience. Before joining the company in 2017, she served as Vice President of Strategic Initiatives and Director of Technology at State Auto Insurance Companies, with oversight over both Commercial and Specialty Lines of business. Prior to that, she served as Director of Information Technology for Rockhill Holdings Company and Director of Application Development at RTW, Inc.
Dave Dietz | Senior Vice President, Core Commercial Lines
Dave leads GuideOne’s core business segment and is responsible for sales, field underwriting, marketing and communications strategy and operations. Dave joined the GuideOne team in 2017. Previously, he served as Vice President of Commercial Lines for State Auto Insurance Companies. Before that, he ran State Auto/RTW’s workers’ compensation segment. Prior to joining State Auto/RTW, he spent 13 years in roles such as Underwriting Manager, Branch Vice President and Senior Vice President of Sales with TIG Insurance, EBI Companies, and the Benfield Group. Dave received his Bachelor of Business Administration degree from the University of Wisconsin – Eau Claire.
Mark Groenheide | Senior Vice President, Specialty
Mark is responsible for growing and managing business by focusing on niche specialty markets and targeted distribution with opportunities for sustained profit and growth. He previously served as Vice President Engineering Lines North American Underwriting at HDI Global Insurance Company and held senior leadership roles with Generali.
Rick Cullen | Senior Vice President, Programs
Rick brings more than 25 years of property and casualty insurance experience to GuideOne, with many of those years focused on program management. Most recently, Rick served as Regional President – Third Party Underwriting at State Auto Insurance Company, where he was responsible for the strategy and profitability for third-party underwriting business activities. Prior to that, Rick held various roles, including Senior Vice President and Head of Underwriting – Central Territory, at QBE North America. Rick received his Bachelor of Science degree from Carroll University in Wisconsin. In his role at GuideOne, Rick will be responsible for new and existing program opportunities. This includes developing program management infrastructure, program oversight, and program profitability.
Tim Fleming | Vice President & Chief Actuary
Tim leads the corporate actuarial team and reinsurance operations and provides strategic and technical direction across all actuarial teams. He joined the company in 2018 from CNA Financial Corporation, where he most recently served as Vice President, Actuarial Reserving for the Specialty Lines business. During his 11 years with the company, he held a variety of actuarial roles.
Tim earned his Bachelor of Art degree from Michigan State University and recently completed the executive Master of Business Administration program at Kellogg School of Management at Northwestern University. He is a Fellow of the Casualty Actuarial Society (FCAS) and a member of the American Academy of Actuaries (MAAA).
Chris Ward | Vice President of Distribution Management
Chris is responsible for driving and supporting GuideOne’s strategic plan through managing its independent agency, wholesaler and National distribution relationships. He will also create and execute the overall distribution strategy for the organization, soliciting new partnerships, while developing and managing key relationships. Chris joined the GuideOne team in May 2019.
Most recently, he served as Assistant Vice President of Sales & Distribution for CNA Financial, where he developed and cultivated relationships with the company’s distribution partners, and worked with brokers to develop national level initiatives that incorporated the company’s distribution strategies. He also brings extensive experience in building business units and teams, strategic planning, sales and marketing, mergers and acquisitions, and reinsurance.
Chris received his Bachelor of Arts degree from Lake Forest College. He is a licensed casualty and fire producer; and, has been a guest lecturer at Lake Forest College. Chris played hockey and lacrosse during college and currently coaches youth hockey for the Cyclones Amateur Hockey Association in Geneva, IL.
Patti Meyer | Vice President of Human Resources
Patti oversees all aspects of Human Resources for more than 600 employees nationwide. She joined GuideOne in February 2016 as Human Resources Business Partner, from MetLife, where she was a Human Resources Business Consultant. Patti has held various Human Resources and leadership roles in a variety of industries in her 20-year career. She earned her Bachelor of Arts degree in Business Administration from Wartburg College.